Our Vision, Purpose and Values

Our Vision

Our beautiful, iconic locations empower all communities to honour and celebrate life.

We support the living throughout their grief journey, through our innovative approach of personalised care and compassion.

Our Purpose

We believe that every person, regardless of their religion, culture or personal preferences should be able to honour and celebrate their loved one as they choose.

PRIDE in our values

At each of our cemeteries we pledge to our colleagues and clients that we will act with PRIDE:

  • Passion - commitment in heart and mind
  • Respect - by valuing every voice
  • Integrity - doing what is right
  • Dedication - to the needs of our clients and our people
  • Empathy - to listen and reflect with sensitivity